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Congratulations on finishing the training, we have now awarded you EVA status.

Well done everyone. Its official we are now fully authorised and have "EV Approved" status for Service & Sales at our Reading Dealership. Well done to everyone for making this happen.


All Front Line Sales Staff Achieve Full SAF Approval

Specialist Automotive Finance (SAF) was introduced by the Finance & Leasing Association in 2007 to raise the professional standards of individual staff involved in selling motor finance in dealerships. Approved Status was introduced two years later to recognise the commitment of dealerships where all employees involved in the sale of finance have passed the SAF competence test and have agreed to be retested once a year to keep their technical knowledge up to date. The SAF network now has more than 2,500 showrooms across the UK, meaning that more customers than ever are benefitting from better information. Financing Your Car, the FLA's impartial guide to car finance, includes a search engine to help people find their nearest SAF Approved showroom using their postcode, preferred dealer or brand. Paul Harrison, head of motor finance at the FLA, said: ""The SAF scheme is designed and supported by the motor finance industry. It invests in the training of dealership staff to ensure high standards of expertise when selling motor finance. We have today reached an important milestone, as the top 10 UK dealerships have all now achieved Approved Status. ""With motor finance now supporting 75 per cent of private new car sales, SAF knowledge is essential for any showroom team.'


This Weekend 24th 25th 26th November 2017

This weekend we have the Heart Angels supporting our BIG FINANCE WEEKEND EVENT. We have all the representatives from the banks on site to help get deals accepted quickly and smoothly. Lots of offers with Food & Drink as well!


We Now Supply Quality Van's

Due to strong demand we have chosen to expand our offerings to include high quality new and used vans. If your looking for a great deal on a new or used van put as to the test. We can supply all makes and models many with no VAT.


Change of Trading Styles

Berkshire Fiesta Centres after 41 Years updates its name to BFC Motor Group to reflect its ever expanding offerings. DrivePay expanding across the UK with partner funding.


1st November 2016 Brand New Fords Available From Stock

If your looking for a new or nearly new Ford we have some fantastic deals. 2017 Model year Fiesta 1.2 Zetec 5dr with Factory Fitted SAT NAV from only £12999. Top Part Exchange deals.


2014 Fiesta's from £99 deposit and £99 per month

We have over 50 Fiesta's in stock to drive away today. Prices from just £2999.


New Goring Branch Now Open

We are delighted to announce our second site is now open at the Budget Car Centre at Crays Pond near Goring.